What Is Market Research? Market research is a systematic effort to gather information about target markets and customers, beginning with who they are. It is an essential component of business strategy and a critical factor in maintaining competitiveness. The four most common types of market research techniques are as follows: Interviews Focus Groups Product/ Service Use Research Observation-Based Research Buyer Persona Research Market Segmentation Research Pricing Research Competitive Analysis Research Customer Satisfaction and Loyalty Research Brand Awareness Research Campaign Research Companies and organisations across the UK will pay you for your feedback and opinions on digital and consumer products and services. Anything from £10 to £120 per hour. A lot…